Michael Craft Photography’s Studio 621 is the ideal setting to accommodate for numerous set options. It has an open floor plan to allow for easy transitions during photoshoots. Professional photoshoots tend to be extremely busy and free flowing, so lighting becomes a critical component to ensure optimal photographic output. The previous overhead fluorescent lighting system was inefficient from an energy usage standpoint and only had one access switch for the entire area requiring crew to frequently have to stop everything to walk over to the switch to make any lighting changes. This took extra time and potentially affected the flow of the photoshoot. Remote lighting control features were identified as an opportunity to improve overall aesthetics and allow for quick lighting need changes.

Adding the Toggled iQ LED lighting and controls platform generates energy savings up to 70% over existing fluorescent lights. Direct wire LED technology provides a much better quality of light and eliminates the need for fluorescent ballasts entirely so there are no more worries about fluorescent buzz and flicker disrupting future photoshoots.

Overall costs were kept minimal because Toggled iQ is a wireless lighting control system that does not require expensive new wiring to be run or the associated extensive installation fees. The commissioning process was easy enough to be done in-house as well.